A well-designed website allows potential customers to know more about your estate sale company and if desired, they can also interact with you through it. Using email, contact-us forms and live chat apps like zohosalesiq.com, you can chat with customers live, answer questions, schedule appointments and close more business!
Your website should have an easy to find link to your “Estate Sale Service” page, which should list all the services that you provide (even if some services are optional), the way in which you display large and small items and should briefly outline your process. A descriptive (without being too lengthy) service page can help you find more potential customers.
Some people prefer to write, so your website should have a contact us form (included with your EverythingEstateSales.com PRO account). You should include a "notes" box so your prospect can ask open questions; treat this form as your first point of contact. Do not request too many fields, oftentimes only asking for name, email, telephone number and comments is highly effective.
You should have an auto responder or auto-reply email (included with your EverythingEstateSales.com PRO account) that is descriptive and creates a sense of “good service”. Auto responders like “We got your email; we will get in touch with you.” are rude and offer no benefit to your prospect. Remember that your prospects can request information from multiple companies, so your first contact should reflect the level of service that you offer. A personalized email, addressed using your prospect's name can work wonders. On your auto-responder, provide general information about your company and services, use a professional layout, the idea is to make it look nice!
A well designed estate sale business website levels the playing field
You don’t have to spend a fortune on your estate sale website, there is no real difference between the website of an estate sale company that counts with an inhouse web design guru or the one created by a freelancer or using a tool like wix.com, godaddy.com, sitebuilder.com or everythingestatesales.com (this last one is free with a PRO account).
A clean, informative and professional looking website completely levels the playing field as you can present your company any way that you like. If your company provides a great estate sale service and experience, and you meet or exceed the needs of your customers, why do they need to know if your team is 3 people or 30, or how big is your office space before they contact you? They don’t!
Tip: do not use heavy images that take too much time to download, many people use mobile (cellular) internet connections that are slow and large images may not download at all, making your website to look incomplete. If you are not using one of the websites provided with your Everything Estate Sales PRO account, you could use an online image resize tool to resize your images.
I'm on social media, I don't need a website...
Having a Facebook.com business page, an Intagram.com account for your business, or your own Youtube.com channel is not enough. You may have great reviews on your social media accounts (if you do, congratulations! We will touch on that in a future post) but thinking that you don’t need a website because of that, is simply wrong.
If your strategy is to only have social media accounts for your business, you will always dependent on those platforms. Social media companies oftentimes change their rules and how their algorithms work, and what is generating good results today might not work for you in few weeks. Your website belongs to you, and you control its content, including images and its message. But most importantly, depending on age group, not everyone has an account in these social media outlets, and you must be registered to see content; in other words, you may have the best facebook.com estate sale business page but if your targeted clients don’t have an account, you are wasting your advertising efforts. A good plan is to establish a combined strategy that uses your social media sites to help driving traffic to your website.
Sure, your business could survive without a website, but imagine where you could take your company if you had an updated website that offers a professional image of the services that you offer. Regardless of age group, almost 100% of people rely on the internet to search for what they need, and estate sale companies are no exception. Companies with updated and efficient websites have a competitive advantage; are you part of this group?
If you need a professional website for your business, open an account with EverythingEstateSales.com and you'll get one with your PRO account, it's that simple.
EverythingEstateSales.com was crated by SX3 Software LLC, a Phoenix based company with over 20 years of experience designing and developing software solutions.